12/02/24 - StrainBrain Announces Acquisition by Powr Plant and New Visionary Leadership to Revolutionize the Cannabis Shopping Experience
Chicago, IL (December 2, 2024) – StrainBrain, an AI Budtender® and analytics platform revolutionizing cannabis shopping through highly personalized recommendations, announced its acquisition by Powr Plant, a provider of cannabis industry technologies dedicated to crafting dynamic, intuitive consumer experiences. The strategic acquisition redefines cannabis retail, cementing AI Budtender® as the preeminent cannabis Customer Experience (CX) and product discovery platform, transforming consumer decision-making and amplifying online engagement in the crucial last mile of the customer journey. The company also announced a new, visionary leadership team, which combines the expertise of cannabis industry veterans with pioneering technicians, scientists, growth operators, and medical experts to help its retail partners adapt to the evolving cannabis industry and the arrival of AI. Executive leadership includes CEO Dina Rollman, a ten-year cannabis industry pioneer; Co-Founder & Chief Strategy Officer Noel Burkman, a seasoned leader in startup growth and e-commerce strategy; Co-Founder & Executive Chairman Steven Horwitz, a growth tech executive shaping markets for over three decades; and Head Of Product Ed Brill, a proven leader in scalable product solutions. “While cannabis product offerings have evolved over the years, consumers continue to be drastically underserved, from first-timers to lifelong connoisseurs,” said Dina Rollman, CEO of StrainBrain. “Generalized product filters for customers consistently miss the mark, with confusing online menus and a one-size-fits-all approach that’s drastically out of touch with cannabis’ diverse consumer landscape. Providing truly personalized recommendations fundamentally enhances customer experiences, meeting each consumer exactly where they are.” With proven success in over 130 dispensaries across 15 markets, StrainBrain’s AI Budtender® leverages a sophisticated, scientific algorithm to increase online revenue by consistently driving increased order values, conversion rates, and purchase frequency. The solution is easily deployed onto websites and configured for company branding, seamlessly integrating with and enhancing e-commerce menus and loyalty providers.
“We see the intersection of cannabis and technology as one of the most ripe landscapes for AI innovation,” said Noel Burkman, Co-Founder & Chief Strategy Officer of StrainBrain. “Retailers have invested valuable time and money to bring customers to their website – and now our AI Budtender® maximizes every touchpoint, enhancing elements from existing tech platforms to optimize bottom-of-funnel conversion and create sustainable revenue growth.
About StrainBrain StrainBrain is an AI-powered technology company revolutionizing the shopping experience through personalized product recommendations. The company’s AI Budtender® uses an innovative, science-backed algorithm fueled by real consumer data, enabling cannabis retailers to provide their customers with the most intuitive and accurate product discovery experience. StrainBrain’s AI recommendation engine is the most effective way to amplify online engagement in the last mile of the customer journey. The platform boosts online revenue by consistently driving increased order values, conversion rates, and purchase frequency.
